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THE 12 ARCHETYPES
Based on Carl Jung studies
We selected these significant archetypes because they represent universal values of personality. It is crucial to understand that there is no better or worse archetype—they are all part of the wheel of life. The intrinsic characteristics of each one represent a moment in the cosmic scale, an instance of identity that embodies the crystallization of energy within us. A project or a person, a relationship or a situation, is intertwined with the currents of archetypes. You can be a Hero in the professional world and an Innocent in the family realm. Or you might resonate as a Sage in the realm of ideas and a Rebel in society. The combinations are infinite: perhaps you manifest the heart of a Lover in your projects, embody a "man of the people" for society, and a Ruler of your inner world.
The combinations of the wheel of life do not define but rather guide, induce, reveal, and form—among many other things—the mold of life.
To better understand them, they are divided into distinct parts, each with its unique characteristic.
The 12 archetypes are:
The Innocent
The guardian of lost dreams. Lives in a world where everything is possible, driven by faith that endures even the darkest shadows. The Innocent reminds us that the purity of the heart can be the most powerful weapon.
The Sage
The eternal seeker, bearer of secrets many fear to know. Observes from above, deciphering the mysteries of the universe. Their thirst for truth is a beacon in the labyrinth of ignorance.
The Hero
The unyielding flame, a soul destined to fight against forces that threaten balance. With every battle, they leave scars on their skin and in our hearts, reminding us that greatness is forged through sacrifice.
The Rebel
The bringer of chaos, a spirit that burns the old to make way for the new. In their gaze burns a promise: freedom comes only to those who dare to break the chains.
The Explorer
The traveler of the unknown, driven by a longing without borders. Seeks horizons others dare not imagine, knowing that the true treasure lies in the journey, not the destination.
The Creator
The architect of the impossible, weaver of dreams that defy the laws of time and matter. In their work, we see worlds we never thought to inhabit but always longed to visit.
The Ruler
The uncrowned king, whose will shape the destiny of those who follow. Their power lies not in control but in the ability to build an eternal legacy.
The Lover
A spirit burning with the intensity of a thousand suns. Their passions shape the eternal, and their quest for connection reveals both the fragility and strength of the human soul.
The Caregiver
A silent guardian protecting the most fragile in the world. Their tenderness is their greatest strength, a promise that even in pain, goodness will always flourish.
The Jester
The alchemist of laughter, transforming the mundane into the extraordinary. Their lightness is not shallow but a reminder that even in darkness, life is worth celebrating.
The Magician
The weaver of destinies, master of the invisible forces that govern the universe. With a single gesture, they transform what is into what could be, leading others beyond reality.
The Everyman
The soul that belongs to everyone and no one. Embodies the yearning for connection, the silent struggle to find their place in a vast world. In them, we are all reflected, and we all find home.
